The GenCap Group endorses the guidelines established by the U.S. Green Building Council and by the Leadership in Energy and Environmental Design (LEED) rating system. The firm supports the sustainable building concept in all its development, acquisitions, on-going operations and remodeling activities and is committed to increasing the efficiency of resource use including energy, water and materials while reducing a building’s impact on human health and the environment during the property’s lifecycle.

The GenCap Group takes seriously its responsibility for social, environmental, and economic stewardship and believes that as a leading asset manager and developer, the firm should play a constructive role in helping reduce the environmental footprint of growth and conserving natural resources. To this end, the firm is committed to a sustainable approach in the investments it makes, the goods it purchases, and the projects it develops, acquire and manages. As a manager and developer, the firm accepts this challenge in every market in which it participates. Enhancing communities through community involvement, environmental protection, and restoration is an important goal of the GenCap Group.